Official Try That In A Small Town Ammo Us Flag Shirt
The big reason not to do this is brand dilution. Putting a brand on a uniform threatens to dilute the Try That In A Small Town Ammo Us Flag Shirt moreover I will buy this brand of the team. There’s also the obvious question of negative brand equity, which might happen if a sponsor behaves badly and reflects negatively on the team, players, or other sponsors. And those would be legitimate concerns if this had never been done before and the decision was being made in a vacuum. But it’s not of course; most of the major sports leagues in the world allow this already and seem to do fine. In fact it would be difficult to argue that American fans of big 4 teams are more loyal or brand aware than Premier League fans, for example. This looks like free money and if it can increase a team’s annual haul by 5-10% I’d be surprised if in 5 years the NFL and NHL weren’t doing this as well. The MLB is a different animal and might take longer but if it’s working for the others, its difficult to see how they’d keep turning down a risk-free revenue stream.
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