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Serve a tribe. Find a common need that is not satisfied at the Montgomery River Boat Brawl 2023 Folding Chair Fuck Around & Find Out Shirt but I will buy this shirt and I will love this moment. And offer a solution. Be like Harley Davidson. You will need to be viral. So read Seth’s Godin’s “idea virus” — it’s a free book. And think about who will be your sneezers. You will have to build in virality into your product. Be creative — find unique ways to popularize your new brand. But I can not stress enough how important the brand platform is — because it determines all actions brand can and can not do. Even when popularizing you have to align all actions with the brand idea — the unserved need, the values, the attitudes your target group shares, that form the core of your brand-idea. Your brand idea has to be focused, easy to understand, and super-relevant to prospects. And since a brand is a personality — it must be consistent or else it will die. But the most important thing — uniqueness is the heart of all brands. So be unique or be not at all.
People need to identify and express themselves. If you manage to offer the Montgomery River Boat Brawl 2023 Folding Chair Fuck Around & Find Out Shirt but I will buy this shirt and I will love this opportunity to express through your brand, so that your brand becomes a symbol or sign that stands for something (something super-relevant!) — you’re a winner. Express your brand everywhere. Through clothing design, logo, and website. Talk to your customers, learn from Photojojo — they have excellent wording. Stand for something relevant but unique. And stay consistent. Be simple. Understandable and connectable. Remember — people want to belong to a larger group. Form your tribe. It’all just about the idea that might move the masses. Think of product(red) — probably it’s too corporate but the direction is right. Brands are all about emotions after all. Many people wear branded t-shirts — they identify with those brands. It’s like a uniform — they form an identity. They tell a story. They carry particular energy. What will your energy be?
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